Why Businesses Should Use Direct Mail Marketing?

The marketing department is crucial as it enables businesses to attract potential customers. Today, virtually every company or organisation has a digital presence where common promotion strategies include social media marketing and email marketing. Direct mail marketing is a promotion tactic that has stood the test of time. But why invest in direct mail marketing? Here are some reasons:

Allows for personalisation:

Direct mail marketing enables you to personalise each mail you send to a customer or potential customer. Instead of sending generic mails to your customers, you can customise them with information like the recipients’ names.

Increases sales:

Using direct mail marketing can significantly increase sales. Before sending mails, companies usually research the segments likely to use certain products and services. That’s why direct mail campaigns typically have a high conversion rate. It’s a tactic that can significantly boost your company’s sales while reducing the marketing budget.

Boosts customer loyalty:

Personalising discount offers, letters, and promotions is a great way to build good relationships with customers. Informing your customers about offers and sending things like birthday cards shows you genuinely care about them. So, they will most likely remain loyal to your brand. Remember, unlike digital marketing strategies like email marketing, there are no distractions when customers open mails.

Plastic card mailing services:

ACB Ltd provides a reliable plastic card mailing service. We can make direct mail plastic cards of various sizes. We also provide customised plastic gift card mailers and carriers for your direct mail plastic cards.

Our card fulfilment and mailing services include:

1. Offering custom letters, carriers, plastic gift card mailers, card wallets, and leaflets
2. Mail sorting
3. Direct shipping to customers through Whistl, UK Mail, Citipost, and Royal Mail.
4. Non-card mailings like brochures and statements.
5. Printing envelopes for our clients. Sizes range from DL to C4.

If you need direct mail plastic cards or card mailing services, do not hesitate to contact our experienced and professional team.