Time for your next Marketing Drive? – Choose Custom Printed Plastic Cards

As we enter even greater economic uncertainty here in the UK, many companies are seeking to reinforce the fact that they appreciate finances are tight and that they are on the side of the consumer when it comes to offering them good value for money. There are of course, many different approaches and schemes to entice customers to choose a given provider, but one tried-and-tested method that has proven to change the behaviour of consumers is the Loyalty Card. 

Incentivising the loyalty of both new and existing customers with a custom printed plastic card of some form also grants the opportunity to study customer data in much greater detail than would otherwise be possible. 

Custom Printed Plastic Cards in the UK

Printing plastic cards with artwork and the facility to store data may have once been reserved for companies with deep pockets, but that is no longer the case today. In 2022 printing custom cards can be very affordable and cost-effective.

The look of your cards is only limited by your imagination, so let it run wild and design a card that your customers will be proud to keep in their wallet or purse. 

The benefits of Custom Printed Plastic Card Schemes

• Make your customers feel valued 

You can’t beat a personalised card when it comes to relationship-building. Each customer that you give a card to will feel privileged and part of a club with access to exclusive discounts and benefits.

• Establishes a long-term relationship between you & your customer

Incentive customers to choose you time and time again by rewarding them for their repeat business with discounts and other offers which help form a long-term connection. This will have an additional benefit of making your customers feel more invested in your brand as an entity in-and-of itself.

• Let your customers do your advertising for you

A highly effective method of promotion is that of word-of-mouth marketing. Custom printed plastic cards are likely to be seen by friends and family who may asks about them and then want to be in on the action themselves. They then may get their own card which will be seen by yet further people, and so the chain of promotion continues!

• Using a loyalty card feels good!
  

We all love to get a discount or special service that’s reserved for a select few. It makes us feel special and it makes us feel good that we’ve found a bargain. If we’re asked if we have a card, it feels good to say yes, to be a member of the club.

If you think now is the time to seize the opportunity and initiate a marketing drive that involves custom printed plastic cards, there are plenty of specialists right here in the UK who can offer variable printing data and a myriad of card design choices which will get your marketing campaign up and running today.